Editorial policy

Research and attribution

Brand profiles and Stories draw on official product pages, care instructions, company information and other identified sources. We write original summaries and link to sources for specific product facts. Manufacturer statements about materials, manufacturing or performance are attributed to the manufacturer, rather than presented as our own test results.

Prices, availability, shipping and return conditions can change. Check the retailer's current product page and policies before ordering. A directory listing is not a certification of a brand or its products.

Experience and evidence

A research-based guide is not a hands-on review. We only describe testing, ownership or personal results when the author actually has that experience. We do not copy customer reviews from another website and present them as our community's reviews.

Writing tools, including AI, may assist research, outlining and language editing. They must not invent product experience, quotations, purchase verification, measurements or ratings. The author remains responsible for checking the sources and final text.

Editorial and commercial decisions

Affiliate commissions do not purchase positive ratings. Sponsored placements must be identified where they appear. Gifts, employment and other material relationships must be disclosed in relevant content. Storehunting staff contributing a personal review must identify their connection to the site in the review itself.

We distinguish our editorial bylines from community member profiles. A brand's presence in the directory does not imply that it sponsors us.

Updates and moderation

We update factual descriptions when source information changes. Reviews may be withheld or removed for fabricated experience, undisclosed conflicts, spam, harassment or personal information. A critical opinion is not, by itself, a reason to remove a review.

Read the review guidelines and affiliate disclosure for more detail.