Rare Beauty
Rare Beauty is Selena Gomez's beauty brand, offering face, cheek, lip and eye makeup with a mission centered on self-expression.
rarebeauty.com
Overview
Rare Beauty reviews
1 review
The makeup range offers several ways to build a light everyday look. I would test the particular shade and texture on my skin before judging it from online swatches.
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Recent reviews
View all 1 reviewsThe makeup range offers several ways to build a light everyday look. I would test the particular shade and texture on my skin before judging it from online swatches.
Works for Storehunting
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What is Rare Beauty?
Rare Beauty is a beauty brand founded by Selena Gomez. Its makeup range spans face, cheek, lip and eye products, with tools and shade-finding resources available on the brand's website. Its stated mission emphasizes individuality, self-acceptance and mental well-being. The range includes different formats and finishes, so selecting a shade is only part of the decision. Compare the specific product's coverage, texture and application directions, and consult its current ingredient list if you have ingredient preferences or sensitivities. A brand's mission does not establish how a formula will perform on an individual. Use product details and relevant personal experiences together when comparing options. Shade availability, regional assortments and delivery destinations should be confirmed on the official store before ordering. Rare Beauty's official sustainability page describes the brand as cruelty-free and vegan, certified by PETA's Global Beauty Without Bunnies program. The brand says its formulas exclude animal-derived ingredients and byproducts and that it does not test on animals or ask others to do so on its behalf. Ingredient questions still need the current list for the exact product and shade. A vegan or cruelty-free statement does not determine whether a formula suits an individual's ingredient preferences or sensitivities. Read the selected listing and packaging rather than treating the whole makeup range as one formula. Source checked October 8, 2026: https://www.rarebeauty.com/pages/sustainability
Details
- Category
- Beauty & Personal Care
- Website
- rarebeauty.com
- Ships to
- United States, Puerto Rico, U.S. Virgin Islands, Selected international destinations
- Headquarters
- El Segundo, California, United States
- Founded
- 2020
- Founders
- Selena Gomez