Beauty & Personal Care Brands

DedCool makes fragrances in formats that include perfume, body care and home scent.

OSEA makes skin and body-care products featuring seaweed and other plant-derived ingredients.

The Ordinary offers ingredient-focused skincare, including serums, cleansers and moisturizers, with product names that highlight key formulation details.

Hero Cosmetics offers Mighty Patch pimple patches and skincare for blemish care, with products for different stages of a skincare routine.

Supergoop! sells sunscreen and SPF skin-care products in multiple textures and application formats.

CeraVe offers cleansers, moisturizers and other skincare products developed with dermatologists, with ceramides central to its formulation approach.

Aerchitect creates portable fragrances intended for brief scent rituals during the day.

Brumefilter makes a clip-on bathroom faucet filter designed for use during face-washing routines.

Canopy sells home wellness devices including humidifiers, showerheads, diffusers and air-care products.

Carte Blanche Beauty sells skin-care and makeup products designed to combine multiple steps in one routine.

Cynic Skin makes facial skin-care products positioned around gentle daily care.

Droo makes liquid-format dry shampoo and hair-refresh products for use between washes.

Enjoy Reference develops fine fragrances and personal-care products inspired by cultural references.

Osme Fragrances offers extrait de parfum scents developed with perfumers in Paris.

Soulstice makes hair-care products with a hydration-focused approach to washing and conditioning.

Rare Beauty is Selena Gomez's beauty brand, offering face, cheek, lip and eye makeup with a mission centered on self-expression.

Bonjout Beauty offers a focused skincare collection centered on Le Balm and La Cream, with a French pharmacy-inspired approach.

BREAD BEAUTY SUPPLY makes haircare essentials for coily, curly, wavy and straight hair, with an emphasis on simpler routines.

Byredo offers personal fragrance, scented candles, body care and accessories, with perfumes at the center of its collection.

Ceremonia makes haircare rooted in Latinx heritage, with scalp treatments, styling products and the Guava Protect & Repair range.

Danessa Myricks Beauty makes complexion and color cosmetics, including Yummy Skin, Colorfix and multichrome makeup.

Dieux offers skincare including moisturizers, serums, cleansers and reusable eye masks, with an emphasis on formulation transparency.

e.l.f. Cosmetics offers makeup and skincare across eye, lip and face categories, with accessible pricing and vegan formulas.

ESW Beauty offers Korean-made skincare inspired by foods and drinks, including sheet masks, facial mists and lip treatments.