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Fellow designs coffee equipment including Stagg kettles, grinders, brewers and travel mugs, with tools for several home brewing methods.

East Fork makes stoneware mugs, bowls and plates in Asheville, North Carolina, alongside a collection of kitchen and home goods.

IKEA sells furniture, storage, lighting and home accessories across a broad range of room needs.

Ruggable offers washable rugs in all-in-one and two-piece designs, plus doormats and home textiles in a wide range of patterns and sizes.

DedCool makes fragrances in formats that include perfume, body care and home scent.

OSEA makes skin and body-care products featuring seaweed and other plant-derived ingredients.

Beyond Yoga makes leggings, tops and other activewear for workouts and everyday dressing.

Vuori makes activewear and casual performance clothing for training, travel and everyday use.

lululemon sells activewear, running apparel and accessories for a range of movement routines.

BAGGU makes reusable shopping bags, shoulder bags and travel accessories, combining everyday carrying formats with changing colors and prints.

Patagonia offers outdoor clothing, packs and gear, with repair resources and a Worn Wear program for keeping existing equipment in use.

Scrub Daddy makes household sponges, scrubbers and cleaning tools in several shapes and materials.

OXO designs kitchen tools, food-storage containers and household accessories, including the Good Grips range of easy-to-hold utensils.

The Ordinary offers ingredient-focused skincare, including serums, cleansers and moisturizers, with product names that highlight key formulation details.

Hero Cosmetics offers Mighty Patch pimple patches and skincare for blemish care, with products for different stages of a skincare routine.

Quince sells clothing, bedding and home goods across materials such as cashmere, silk and cotton.

Brooklinen sells bedding, towels and home textiles, with sheet collections in cotton percale, sateen and linen for different sleeping preferences.

Eat Sessy sells Korean pantry staples such as gochujang, soy sauce and sesame oil.

Fishwife sells tinned seafood, including smoked fish and ready-to-eat pantry options.

Graza sells extra-virgin olive oil in squeeze bottles intended for cooking and finishing food.

Supergoop! sells sunscreen and SPF skin-care products in multiple textures and application formats.

CeraVe offers cleansers, moisturizers and other skincare products developed with dermatologists, with ceramides central to its formulation approach.

Hoka makes running shoes, walking shoes and outdoor footwear with a range of cushioning and support designs.

On makes running shoes, activewear and outdoor gear across road, trail and everyday collections.